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Advertising, Sales Promotion and Sales Management (ASPSM) is a Major Course introduced in our institution on the basis of recommendations from the University Grants Commission in 1994. It is a three-year course leading to Bachelor's Degree (B.A./B.Sc.) Major awarded by Calcutta University. Gokhale Memorial Girls' College is the only institution in Calcutta which offers the curriculum. The first batch of students was admitted in the academic session 1994-95 and since then seventeen batches have passed out successfully. The department has both full time and guest faculty. The department also arranges special lectures by visiting faculty who are from various organizations in the industry known for their specialization in particular areas of study related to the curriculum. It tries to provide placement when possible. This year interested students of the final year could be placed successfully in Tata Consultancy Services. Keeping in line with the vision of the Institution, the Department believes in women empowerment that can be attained through all round personality development, financial independence and inculcation of social responsibility.

Progression & Placement Year-wise record (Records immediately after Graduation

YEAR OF GRADUATION	TOTAL NO. OF STUDENTS	PROGRESSION (HIGHER STUDIES)	PLACED (JOB)
2022	15	8	4
2021	14	7	6
2020	20	10	7
2019	19	11	6
2018	17	6	11
2017	14	3	8

Vision & Mission

Training students for developing skills in graphic design and Ad-message writing, Copy Writing, Content Writing, Photography and Soft Skills.
Prepare students for a career in marketing /advertising by imparting theoretical and practical instructions that provide holistic understanding of the subject.
To help cultivate skills that adequately qualifies students for the employment market.
To Groom the students for entrepreneurial competence.
To arrange regular tutorials for consistency and improvement in the performance of the students.
To provide good collection of books in the college central Library.
To facilitate in-depth study and presentation skills through class-room presentation on various related topics.
To provide total support for all round guidance and success in university examination & career development
To provide more practical based learning
To provide more activity oriented teaching-learning process (quiz, debates, poster making, ad-slogan writing which will also enhance teacher-student relationship
To organize at least 2-3 special lectures in an academic year to improve industry-student interface
To organize professional counselling
To arrange for campus interview
To ask ex-students of the department to share their career experiences once a month the students can form an idea regarding their career options and higher studies after graduation.
To involve Ex-students to provide job opportunities for the final year students.
To encourage Ethical business practice
To inculcate Women Empowerment

GOKHALE MEMORIAL GIRLS' COLLEGE

Advertising, Sales Promotion and Sales Management

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Progression & Placement Year-wise record (Records immediately after Graduation

Vision & Mission

Vision & Mission

Achievements