Advertising, Sales Promotion and Sales Management (ASPSM)
is a Major Course introduced in our institution on the basis of
recommendations from the University Grants Commission in 1994.
It is a three-year course leading to Bachelor's Degree
(B.A./B.Sc.) Major awarded by Calcutta University. Gokhale
Memorial Girls' College is the only institution in Calcutta
which offers the curriculum.
The first batch of students was admitted in the academic session
1994-95 and since then seventeen batches have passed out
successfully. The department has both full time and guest
faculty. The department also arranges special lectures by
visiting faculty who are from various organizations in the
industry known for their specialization in particular areas of
study related to the curriculum. It tries to provide placement
when possible. This year interested students of the final year
could be placed successfully in Tata Consultancy Services.
Keeping in line with the vision of the Institution, the
Department believes in women empowerment that can be attained
through all round personality development, financial
independence and inculcation of social responsibility.
| YEAR OF GRADUATION | TOTAL NO. OF STUDENTS | PROGRESSION (HIGHER STUDIES) | PLACED (JOB) |
|---|---|---|---|
| 2022 | 15 | 8 | 4 |
| 2021 | 14 | 7 | 6 |
| 2020 | 20 | 10 | 7 |
| 2019 | 19 | 11 | 6 |
| 2018 | 17 | 6 | 11 |
| 2017 | 14 | 3 | 8 |
The students will emerge equipped with skills to opt for
attractive range of careers - client servicing, customer care,
marketing and sales executives, public relations, event
management in various publishing houses, event management
organizations and corporate houses, and in creative departments
in Advertising agencies and entrepreneurship development.
Can pursue higher studies in Management Institutes all over the
country by appearing in CAT/XAT/MAT and other entrance
examinations conducted by reputed institutions throughout the
country and abroad (GRE AND TOEFL).
After graduating in this Program the students will be able to: •
analyze the interaction of marketing and environmental forces
through an understanding of marketing decisions and practices
with social, technological, economic, and political forces •
evaluate results of marketing activities using criteria related
to budgeted sales, costs and profits • prepare and deliver a
sales presentation • communicate marketing information
persuasively and accurately in oral, written and graphic formats
• identify and respond to clients' advertising and marketing
communications objectives by applying principles of marketing
and communications • learn to distinguish misleading and
deceptive advertisements from truthful, ethical and responsible
advertising • perform a market segmentation analysis, identify
the organization's target market/audience and define the
consumer behaviour of each segment • develop an advertising plan
and present and defend it persuasively • contribute to
evaluating the effectiveness of advertising and marketing
communications initiatives • participate in the development of
creative solutions to address advertising and marketing
communications challenges • to set up enterprise in related
industry • complete all work in a professional, ethical and
timely manner • pursue MBA, Postgraduate Degree\Diploma in
Marketing, Advertising, Mass Communication, Public Relations,
Media Studies, Graphic Designing and other professional courses
in this field of study • seek jobs in marketing, sales,
advertising, public relations departments in corporate, private
and public sector organizations; advertising agencies, newspaper
and media houses; production houses and event management
organizations.
Department of Advertising, Sales
Promotion and Sales Management
Gokhale Memorial Girls' College
1/1, Harish Mukherjee Road
Kolkata - 700020
Department Mail:
aspsm@gokhalecollegekolkata.edu.in
College Mail:
gokhalecollegekolkata@gmail.com
.
